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Marketing91
Добавлен 27 дек 2010
Welcome to Marketing91, the go-to channel for all your marketing training needs! Our channel offers a plethora of marketing resources, including informative articles, comprehensive courses, insightful case studies, and an engaging community.
Led by our CEO, Hitesh Bhasin, and his talented marketing team, Marketing91 is committed to providing you with the knowledge and skills necessary to excel in the ever-evolving world of marketing. Whether you're a marketing professional or a student looking to sharpen your skills, our channel has something for everyone.
With a focus on practical and actionable insights, Marketing91 is dedicated to helping you achieve your marketing goals. Join our community today and start your journey to marketing success!
Led by our CEO, Hitesh Bhasin, and his talented marketing team, Marketing91 is committed to providing you with the knowledge and skills necessary to excel in the ever-evolving world of marketing. Whether you're a marketing professional or a student looking to sharpen your skills, our channel has something for everyone.
With a focus on practical and actionable insights, Marketing91 is dedicated to helping you achieve your marketing goals. Join our community today and start your journey to marketing success!
25 Fringe and Employee Welfare Benefits Final
25 Fringe and Employee Welfare Benefits Final
Просмотров: 806
Видео
Strategy Models
Просмотров 33611 месяцев назад
This video is on Strategy Models. SWOT Analysis refers to the process that helps an organization identify both external and internal factors that has an impact on future performance. SWOT Analysis is a powerful tool to analyze strengths, weaknesses, opportunities, and threats that an organization has to face. SWOT includes - STRENGTHS refers to the qualities that help to achieve organizational ...
Strategic Management
Просмотров 21111 месяцев назад
This video is on Strategic Management. "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu Strategy is the overall plan. It is a collection of targets. It is the total of the instructions that are meant to achieve an objective. Tactics are the smaller individual goals that need to be achieved to follow the strategy. Tactics ...
Market & Product Strategies
Просмотров 21911 месяцев назад
This video is on Market & Product Strategies Market Position refers to the space captured by an already established organization, product or brand in a market. Gaining Market Position refers to the tactics and actions through improved customer relationships, innovation, and smart hiring practices that help an organization to maintain, manage and increase its market share. Methods to Gain Market...
Service Quality
Просмотров 29811 месяцев назад
How do you Manage Service Quality Service Quality - Introduction What is Service Quality; and its Importance Service Quality involves comparisons of expectations with the actual performance. As per Lewis and Booms “Service Quality is a measure of how well the service delivered matches customer expectations.” Delivering service quality means meeting the requirements of customer expectations on a...
7 P's of Marketing
Просмотров 27811 месяцев назад
This video is on 7 Ps of Marketing. What is a Service Product? A service ‘product’ is a bundle of features and customers benefits. A customer has various needs attached to a service ‘product’. To understand a service ‘product’, it is necessary to understand different levels of product within a service. According to Philip Kotler, a marketer needs to think through five levels of the service ‘pro...
Selling Skills
Просмотров 18911 месяцев назад
This video is on Selling Skills. Personal Selling refers to the promotional method adopted by a salesman to convince a customer into buying a product. Personal Selling in simple words is a face-to-face selling technique to influence the purchase behavior of a customer SalesForce in personal selling refers to the salesperson or the brand representatives that meet the customers face-to-face and e...
Sales Process
Просмотров 15211 месяцев назад
This video is on Sales Process. Nail the Process of Selling that can be applied to any Business Process of Selling Various activities performed by salespeople are grouped into non-selling and selling activities. Many steps in the selling process constitute selling activities. Preparation of salesperson, collecting payments, collecting information, traveling, etc. are parts of non-selling activi...
Store Design
Просмотров 14311 месяцев назад
Store Design Customers no longer go to a store to merely buy a product or avail of a service. Shopping, an intensely personal activity is also about experience. The expectations from a retail store have changed. The concept of retail store design covers all aspects of the design of a store ranging from store frontage, signage, furniture, merchandising, display, lighting, graphics, point of sale...
Merchandising Strategy
Просмотров 17411 месяцев назад
This video is on Merchandising Strategy. Merchandise management is concerned with the planning and controlling of the retailers inventories. It is a process by which a retailer attempts to offer the right quantity, of the right merchandise, in the right place, at the right time along with meeting the financial goals of the company. Merchandise management is the analysis, planning, acquisition, ...
Brand Management
Просмотров 21011 месяцев назад
This video is on Brand Management. Branding Decisions refer to the strategies made by an organization about a specific product or brand that it is promoting or building. Branding Decisions involve positioning, name selection, sponsorship, and development of a brand or a product so that it can take its desired place in the consumer’s mind and the marketplace Individual Brands Strategy Individual...
Brand Equity
Просмотров 29411 месяцев назад
Brand Equity refers to the commercial value that an organization generates from the consumer perception of a specific product and not the product itself Brand Equity in simple terms refers to a brand’s value. If consumers have a good experience and think of it as exceptional the brand equity increases and are positive and if not then it decreases and is negative Brand Equity and New Launches Or...
Brand Elements
Просмотров 13411 месяцев назад
Brand Elements is also known as Brand Identity and refers to the visible components like logo, design, and colour. Brand Elements help to differentiate a brand from that of the competitors in the minds of the consumer. It helps to create a positive brand image and product roll-outs a successful venture. Brand Elements Importance 1. Boosts brand awareness 2. Create unique and favorable brand ass...
Brand Building
Просмотров 15811 месяцев назад
Brand Story Telling refers to the act that uses an emotional narrative to develop a connection between the brand and the customer. Brand Story Telling puts the onus on creating empathy and emotional significance with the target audience. It aligns what the brand stands for with the values it shares with its customers. Brand Story Telling Importance 1. Allows consumers to get personal with the b...
Marketing shouldn't be just profit driven..It should create positive impact in society and not harm anyone while doing so...Negative marketing may increase profitability in short run but in long run it will have dire consequences for brand reputation.
Rd thfhu
Book bas read nhi krna h sir explain bhi karna tha 🙏
The best video so far. i watched the video twice and downloaded too. Every detail backed with examples.
Thank you so much. With this lecture, i understood the concept of product positioning quickly and practically as you have given the practical examples for each point. Keep uploading lectures.😊
Very well explained with good example. Keep up the good work.
Great
Great information! Congrats on your educational initiative!
1:41
quite concise and to the point. cheers
Jo bhi indian hai vo like karo❤
I love you bro
Is cosmetic products like foundation etc a convenience good or a shopping good?
Examples ❤
It's very helpful for students and the others who are seeking knowledge Thank you very much
This is so amazing 😊
❤❤ Thanks for your explanation sir
I want this ppt
But sir why don't you explain a Lil of every line.
Thnkyou so much ❤
Good video sir explained with great example❤
You made it very digestable, thank you
Thank you!
excellent explanation
Thank you so much❤
Is the term "SBU" something that could be objecively identified within a company, i.e. through a financial statement? Or is this more a term of art?
Great videos with very easy to understand voccabulary and examples. Thank you so much for the help!
Thanks for the excellent presentation
I'm really impressed with your knowledge and understanding.
Sir aapka content acha h pr aap padhate time sirf padha mt kriye thoda sa explain bhi kiya kariye (jese ki with examples)
Sir is environment sustainability and sustainable development same
How can I get this slide? I want to need this slide. Is it possible?
thankyou all your lectures are very helpful
Thanks
Thanks
Not useful. You are just reading from the ppt even I can do that. i want someone who can explain
true
Thank you so much sir such a great at and to the point content. Thank you so much
please try to include Indian leaders' example more than foreigners!!!
Very informative
ur ppt is amazing
sorry to say but as i was born in 1996 i alinge more with genz because i spent my childhood with 1997 and 1998 born people and my clasmmate with gen z not gen y after all it this list way too much restrictive it does not applies to country like India after all because 96 and 97 babies have lot in common which makes me gen z not gen y
badd .....
khali read nhi karna h sir explain toh karo
You bull shit only reading the Lines no explanation 👎👎👎👎
GREAT CONTENT
thank you so much I need this video
okay sir 😮
Strategic Business Unit SBU. What is the danger that workers and employees face from this strategy, and its negative and positive backgrounds, with an explanation in detail, thank you
Strategic Business Unit SBU. What is the danger that workers and employees face from this strategy, and its negative and positive backgrounds, with an explanation in detail, thank you
This is Awesome! Great Job!
Very good ppt